Thomas Sabo- In store launch Case Study

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We were approached by Thomas Sabo, one of the leading global brands in jewellery, watches and beauty products, to create an in-store experiential brand launch.

The event took place at the Thomas Sabo store in the Bluewater Shopping centre. We installed a DJ booth and sound/PA system. We had a professional DJ, nail technician and even a bar including a mixologist creating delicious cocktails for customers. All of this was surrounded by the gorgeous jewellery of Thomas Sabo.

All of the influencers and customers that attended were full of smiles and thoroughly enjoyed their time, whether they were trying the cocktails, having a dance, getting their nails done or buying new, stunning pieces of jewellery. We wanted the activation to be all about fun and it certainly was!

We organised everything from the planning, event design and production and event management. With our skilled team at Events by Knight, we were able to create an experiential event that was fun, immersive and engaging.