Clinique Case Study | Events By Knight

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The Brief: 

Kwame Knight was tasked with producing a live brand activation for Clinique’s innovative skincare product, DDML+. The objective was to create a dynamic, attention-grabbing roadshow that would travel to multiple locations across the UK, engaging diverse audiences while reflecting the youthful, energetic spirit of the brand. The experience needed to fuse entertainment with brand messaging in a way that felt fresh, bold, and highly shareable.‍

What We Did: 

Kwame designed and choreographed a high-energy live performance that brought the brand’s essence to life through urban and contemporary performance arts. Each roadshow stop featured a curated fusion of:

Street dancers & breakdancers
Acrobats & cyr wheel artist
Live percussionists & drummers

The result was an immersive, visually striking show that drew large crowds and created moments of genuine excitement and interaction. Kwame led the creative direction, managed the performers, and ensured flawless delivery across all locations, with every element timed and styled to align with Clinique’s premium aesthetic and messaging.

The results:

The roadshow delivered exceptional engagement, significantly increasing footfall and dwell time at each activation site. Clinique reported:

A marked increase in product trials and sample distribution
High volumes of user-generated content shared across social media platforms
Positive press coverage and brand association with energy, innovation, and style
Strengthened brand presence in key urban markets, particularly among younger, trend-conscious audiences

Kwame’s ability to fuse creative energy with strategic brand storytelling ensured the campaign not only made an impact in the moment, but left a lasting impression on both audiences and the client.

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