Create an experience for your customers. We design and produce store openings, launches and in-store activations that drive footfall, delight shoppers and generate buzz.
Tell us a little about your event - we reply within 24 hours.
Recognised by the industry - award-winning event producers




We design and run the whole in-store experience, so your opening drives footfall, delights customers and gets people talking.
Areas of expertise
From venue sourcing and creative concepts to supplier management and logistics, we plan every detail with precision.
Lighting, staging, sound, furniture, scenic design and technical production that transforms ordinary spaces into extraordinary experiences.
Award-winning entertainment including DJs, live bands, musicians, performers, interactive experiences and immersive entertainment designed to keep guests engaged from start to finish.
Let us take care of everything.
Many of our clients choose our complete event management service, where planning, production and entertainment come together under one roof.
We learn your brand, store and the customer experience you want.
We create the concept, theming and activation plan, visualised up front.
We coordinate styling, staff, entertainment and every in-store detail.
Our team runs the event live and captures the footfall and content.
Explore the ideas and activations behind our in-store events.
An immersive in-store brand activation for JD Sports, with a live DJ, dancing mannequins and brand ambassadors.
An immersive in-store brand launch for Thomas Sabo at Bluewater, with a DJ, cocktails, a nail bar and jewellery showcase.
A glamorous store-launch for luxury salon Edward James, with showgirl performers, florals and a DJ reception.
Why Events by Knight
Brands who celebrate with us







What Our Clients Say
★★★★★
I booked Kwame and his team for an event recently and their work ethic is amazing! They were so professional.
Pearl Creative
★★★★★
An absolute fundamental player in the events industry, Events by Knight are the definition of committed to their field.
Sash Dixon
★★★★★
Kwame was an absolute pleasure to work with. He made every effort to bring our vision to life and nothing was too much.
Summer Chesler
Store openings and launches, product reveals, VIP shopping evenings, seasonal activations, pop-ups and experiential retail moments designed to drive footfall and engagement.
Through a compelling experience, entertainment and content, plus pre-event buzz and on-the-day theatre that gives customers a genuine reason to visit and to share.
Yes. We supply performers, hosts and trained brand ambassadors, along with styling, catering and any activation elements that bring the store to life.
Absolutely. We design the experience around your retail space, trading requirements and brand guidelines, working within any constraints to deliver maximum impact.
We recommend planning ahead to build pre-event buzz and secure entertainment, but we're also experienced at delivering standout in-store events on shorter timelines.
Get in touch for a no-obligation conversation about your event, and we'll show you how we can bring it to life.
Tell us a little about your event - we reply within 24 hours.