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In-Store Events
★★★★★
Award-Winning Experiential Agency

In-Store Events

Create an experience for your customers. We design and produce store openings, launches and in-store activations that drive footfall, delight shoppers and generate buzz.

20+
Years in Retail Events
500+
Experiences Delivered
5★
Client-Rated Service

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Tell us a little about your event - we reply within 24 hours.

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Recognised by the industry - award-winning event producers

Eventex 2024 WinnerEvent Planner of the Year 2023Entertainment Awards 2018Event Producer of the Year
The problem

Getting shoppers through the door is only half of it

Driving genuine footfall to a launch or opening
Turning browsers into an engaged, buying audience
Coordinating theming, staffing and entertainment in a live store
Working within a retail space and its constraints
Creating content and word-of-mouth that lasts
Delivering an on-brand experience within budget

That's where Events by Knight comes in

We design and run the whole in-store experience, so your opening drives footfall, delights customers and gets people talking.

Areas of expertise

What We Do

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Event Planning

From venue sourcing and creative concepts to supplier management and logistics, we plan every detail with precision.

✦

Event Production

Lighting, staging, sound, furniture, scenic design and technical production that transforms ordinary spaces into extraordinary experiences.

♫

Entertainment

Award-winning entertainment including DJs, live bands, musicians, performers, interactive experiences and immersive entertainment designed to keep guests engaged from start to finish.

Let us take care of everything.

Many of our clients choose our complete event management service, where planning, production and entertainment come together under one roof.

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Areas of expertise

How We Deliver

1

Discovery

We learn your brand, store and the customer experience you want.

2

Design

We create the concept, theming and activation plan, visualised up front.

3

Produce

We coordinate styling, staff, entertainment and every in-store detail.

4

Deliver

Our team runs the event live and captures the footfall and content.

Inspiration

Inspiration

Explore the ideas and activations behind our in-store events.

Luxury In-Store

Emotional Impact

Retail Event Production

See all blog posts
Our work

Recent In-Store Events

JD Sports

An immersive in-store brand activation for JD Sports, with a live DJ, dancing mannequins and brand ambassadors.

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Thomas Sabo — In Store Launch

An immersive in-store brand launch for Thomas Sabo at Bluewater, with a DJ, cocktails, a nail bar and jewellery showcase.

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Edward James — Store Opening

A glamorous store-launch for luxury salon Edward James, with showgirl performers, florals and a DJ reception.

See More
See all case studies

Why Events by Knight

A trusted partner from concept to encore

✓
Award-winning experiential agency with 20+ years' experience
✓
Concept, build and delivery under one roof
✓
Immersive activations designed around your brand
✓
Trained brand ambassadors and performers
✓
Content and buzz built into every experience
✓
Measurable results against your objectives

Brands who celebrate with us

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What Our Clients Say

★★★★★

I booked Kwame and his team for an event recently and their work ethic is amazing! They were so professional.

Pearl Creative

★★★★★

An absolute fundamental player in the events industry, Events by Knight are the definition of committed to their field.

Sash Dixon

★★★★★

Kwame was an absolute pleasure to work with. He made every effort to bring our vision to life and nothing was too much.

Summer Chesler

FAQs

In-Store Event FAQs

What types of in-store events do you produce?

Store openings and launches, product reveals, VIP shopping evenings, seasonal activations, pop-ups and experiential retail moments designed to drive footfall and engagement.

How do you drive footfall to an opening?

Through a compelling experience, entertainment and content, plus pre-event buzz and on-the-day theatre that gives customers a genuine reason to visit and to share.

Can you provide entertainment and brand ambassadors?

Yes. We supply performers, hosts and trained brand ambassadors, along with styling, catering and any activation elements that bring the store to life.

Can you work within our existing store layout?

Absolutely. We design the experience around your retail space, trading requirements and brand guidelines, working within any constraints to deliver maximum impact.

How far in advance should we plan an in-store event?

We recommend planning ahead to build pre-event buzz and secure entertainment, but we're also experienced at delivering standout in-store events on shorter timelines.

Lets Start Planning

Enquire About In-Store Events

Get in touch for a no-obligation conversation about your event, and we'll show you how we can bring it to life.

Request a Proposal

Tell us a little about your event - we reply within 24 hours.

By submitting you agree to our GDPR and privacy policy. No spam, ever.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.