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Looking for an unforgettable way to launch your product, surprise your guests, or generate massive buzz?
Events by Knight’s Flashmobs aren’t just performances — they’re experiences.
From luxury brands and tourism boards to private celebrations and public activations, we transform ordinary spaces into extraordinary stages.
A flashmob is a surprise, high-energy performance — often in public or unexpected places — that grabs attention, excites the crowd, and leaves a lasting impression. Think:
✔️ Dancers bursting into choreography in a shopping mall
✔️ A musical takeover at a train station
✔️ A brand reveal mid-conference that gets everyone reaching for their phones
We take it to the next level — choreographed, cinematic, and built for maximum impact.
Led by Creative Director Kwame Knight, known as the King of Flashmobs, we have delivered jaw-dropping moments for brands like Unilever, Electronic Arts, Swatch and even the Greek National Tourism Board. We understand how to blend movement, music, and messaging into one seamless, show-stopping moment.
✅ 20+ years of production & performance experience
✅ Expert choreography & casting
✅ Full logistical planning – from permits to sound systems
✅ Viral-ready performances designed to be captured & shared
✅ Custom-tailored to your brand, audience, and location
When you book a flashmob with Events by Knight, we deliver a full serivce experience, including:
Whether it’s London, Paris, Dubai, New York, or a surprise in your local shopping centre — we make it happen.
From intimate gatherings to large-scale public events, we’re built for flexibility, flair, and flawless delivery.
“Kwame and the Events by Knight team brought our brand to life in a way we never imagined. The flashmob stole the show — and the social engagement was off the charts.”
— Marketing Director, Electronic Arts
“The precision, energy, and surprise of it all. People are still talking about it. That’s the kind of moment every brand wants.”
— Director, Pearl Creative
Ready to make your event unforgettable?
Whether you have a fully formed idea or just know you want something bold, we’ll work with you to bring your vision to life — and into the spotlight.
👉 Book a free consultation today.
📞 +44(0)20 3140 4040
📧 info@eventsbyknight.co.uk
A flashmob is a surprise, choreographed performance where a group of people suddenly assemble in a public place, perform a dance or act, and then quickly disperse. Flashmobs create memorable, high-impact experiences perfect for brand activations, corporate events, product launches, and private celebrations.
Kwame Knight is the founder and creative producer behind Events by Knight. With over 25 years of experience in event production and live entertainment, Kwame is widely recognised for pioneering innovative flashmob performances that captivate audiences and deliver impactful brand activations. He personally oversees the creative direction of each flashmob to ensure exceptional quality and unforgettable moments.
Events by Knight specialises in producing professional flashmobs tailored to your event objectives. From concept development and choreography to rehearsals and execution, our expert team handles all aspects to deliver an engaging and seamless flashmob experience.
Flashmobs are ideal for corporate brand activations, marketing stunts, store launches, weddings, birthday parties, Bar and Bat Mitzvahs, and community events. They are excellent for surprising guests and generating buzz both live and on social media.
Most flashmob performances last between 3 to 7 minutes, designed to captivate audiences without disrupting the event flow. We work closely with clients to tailor the timing to fit the event schedule.
Absolutely! We tailor every flashmob to your brand, theme, and musical preferences. Whether you want contemporary hits, cultural dance styles, or original music, our creative team will design a unique performance that resonates with your audience.
The number of performers varies depending on the scale of the event and venue. Events by Knight can coordinate small, intimate flashmobs with 10-20 performers or large-scale productions involving 100+ dancers.
Yes, flashmobs can be performed both indoors and outdoors. Our team assesses the venue in advance to ensure choreography and logistics are safe and effective for the space.
To guarantee availability and allow sufficient time for choreography and rehearsals, we recommend booking your flashmob at least 6 to 8 weeks before your event date.
Pricing depends on factors such as the number of performers, duration, complexity of choreography, and any additional production elements. Contact us for a personalised quote tailored to your specific requirements.
Flashmobs create a powerful emotional connection with audiences through surprise and entertainment. They generate organic social media buzz, media coverage, and memorable brand associations, making them an effective experiential marketing tool.
