Experiential Brand Activation

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Events by Knight were asked to provide the entertainment fora brand activation for Primark and Soccer Aid at their flagship store in Stratford’s Westfield.

As these are both major brands it was important to get this just right and with our team of talented and experienced individuals, we knew we could do it!

What we did:

On the Friday night after the store had closed for trading we went in to set up all of the AV production for Saturday and Sunday’s activation.

On Saturday we had DJ Anthony performing in store and on theSunday, we had DJ Charlie G. This activation was exciting as shoppers coming in had no idea, therefore seeing their  reactions to having live DJs performing brought attention to the activation.

We had a great reaction from the customers coming into the shop which created an amazing vibe and a fantastic atmosphere for everyone.

Customers were coming into the store full of smiles and dancing their way around to our amazing DJs performing.

We also had many people capturing photographs with the Primark and Soccer Aid branding backdrop in the shop which was fantastic brand placement for social media such as Instagram and TikTok.

Overall with our amazing team at Events by Knight and the professional DJs performing we managed to pull off a fun filled event for all customers to enjoy during their shop!

Services we provided for this event:

AV production


Event Entertainment

Event Management

Do you have an experiential event coming up?

Get in touch and let’s discuss how we can help you create a success event.

Email: info@eventsbyknight.co.uk or call +44(0)20 130 4040

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