Viva Ferrari - Live show at Ferrari world Case Study

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The Brief:

Drive Productions engaged creative event producer Kwame Knight to consult on the development and delivery of Viva Ferrari—a breathtaking, high-impact live show commissioned for Ferrari World, Abu Dhabi. The brief was to create a dynamic, emotionally resonant production that would pay tribute to Ferrari’s legacy while thrilling a global audience with an unforgettable experience.

The goal was to seamlessly merge brand storytelling, cutting-edge technology, and live performance into a cohesive, high-energy spectacle that embodied the spirit of Ferrari.

What we did:

Kwame Knight brought his extensive experience in live performance, choreography, and immersive staging to the project, working closely with the creative and production teams to shape the show’s narrative arc, pace, and visual storytelling.

Key contributions included:

Creative Direction & Performance Consultation
Kwame advised on the integration of choreography, stunts, and theatrical flow, ensuring each moment contributed to both the brand story and audience impact.
Immersive Brand Translation
He played a key role in balancing Ferrari’s elegance and adrenaline-fueled identity, crafting a show experience that was both emotionally rich and visually arresting.
Show Staging & Spatial Design
Working with Drive Productions, Kwame influenced the spatial choreography and visual journey, creating moments of suspense, surprise, and spectacle.
Collaborative Execution
From the early concept phase through rehearsals and final delivery, Kwame supported a collaborative process that brought together performers, AV specialists, technical directors, and client stakeholders.

The Results

The Viva Ferrari show premiered to widespread acclaim and became a signature experience at Ferrari World, blending precision choreography, high-octane stunts, and state-of-the-art visual effects. Kwame’s involvement ensured the production not only entertained but fully embodied the essence of the Ferrari brand—pushing boundaries, celebrating innovation, and leaving a lasting emotional imprint on every guest.

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