Lee Cooper Fashion Show

The brief:

Lee Cooper, a brand known for its rich heritage and bold design, wanted to break away from the traditional runway format. The goal was to create a one-of-a-kind immersive fashion show that would allow guests not only to see the latest collection but to experience it in its intended form and function.

The brand challenged Kwame Knight and the creative team at Events by Knight to design a fashion experience that would showcase the clothing’s versatility, texture, and attitude in a way that felt fresh, dynamic, and deeply engaging.

What we did:

Working with the atmospheric and architecturally stunning Town Hall Hotel in East London, we transformed the venue into a living fashion gallery.

• Immersive Staging: Instead of a runway, models were integrated into the environment—interacting with set pieces, walking through curated spaces, and engaging directly with guests. This allowed the audience to see the garments up close, feel the textures, and observe the pieces in real-life scenarios.
• Interactive Elements: Guests moved freely through the space, engaging with fashion vignettes, mini-performances, and styled moments that brought the Lee Cooper ethos to life.
• Lighting & Audio Design: Bespoke lighting and soundscapes guided attendees from one thematic zone to another, maintaining flow and amplifying the emotional impact of each look.
• Live Styling Activations: Brand stylists were positioned throughout the space to provide context and storytelling behind each collection piece, allowing guests to connect with the craftsmanship and design philosophy.

The Results:

The event received outstanding feedback from press, industry insiders, and influencers. It successfully blurred the lines between fashion show, gallery, and theatre—offering a sensory-rich journey through Lee Cooper’s creative vision.

Kwame Knight’s direction ensured the show wasn’t just a presentation—it was a brand moment, an experience that celebrated style, substance, and storytelling in equal measure.