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Product Launch & Brand Activation
★★★★★
Award-Winning Experiential Agency

Product Launch & Brand Activation

Breathe life into your brand. We design and produce product launches and brand activations that create a stir, engage your audience and leave a lasting impression.

20+
Years Launching Brands
500+
Experiences Delivered
5★
Client-Rated Service

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Tell us a little about your event - we reply within 24 hours.

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Recognised by the industry - award-winning event producers

Eventex 2024 WinnerEvent Planner of the Year 2023Entertainment Awards 2018Event Producer of the Year
The problem

A launch only gets one chance to land

Making a genuine impact and standing out
Telling the product story in a memorable way
Coordinating venue, production, guests and press
Engaging both live and online audiences
Generating content, coverage and momentum
Delivering a flawless launch on the day

That's where Events by Knight comes in

We design and produce the entire launch, so your product makes an unforgettable entrance and your brand gets the attention it deserves.

Areas of expertise

What We Do

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Event Planning

From venue sourcing and creative concepts to supplier management and logistics, we plan every detail with precision.

✦

Event Production

Lighting, staging, sound, furniture, scenic design and technical production that transforms ordinary spaces into extraordinary experiences.

♫

Entertainment

Award-winning entertainment including DJs, live bands, musicians, performers, interactive experiences and immersive entertainment designed to keep guests engaged from start to finish.

Let us take care of everything.

Many of our clients choose our complete event management service, where planning, production and entertainment come together under one roof.

Request a Proposal
Areas of expertise

How We Deliver

1

Discovery

We learn your product, brand and the reaction the launch must create.

2

Concept

We craft the big idea and design the guest experience, visualised up front.

3

Produce

We manage venue, production, guests, press and every detail.

4

Launch

Our team runs the event live and captures the coverage and content.

Inspiration

Inspiration

Explore the concepts and moments behind our launches.

Experiential Launches

Swatch Launch

See all blog posts
Our work

Recent Launches

Next Christmas Cabaret Show

A one-night-only influencer Christmas cabaret for NEXT in London, with showgirls, live performances and bespoke staging.

See More

Around the world themed Corporate Christmas party

An 'Around the World' Christmas party for Virgin Atlantic at Ministry of Sound — five transformed spaces for 2,000 guests over two days.

See More
See all case studies

Why Events by Knight

A trusted partner from concept to encore

✓
Award-winning experiential agency with 20+ years' experience
✓
Concept, build and delivery under one roof
✓
Immersive activations designed around your brand
✓
Trained brand ambassadors and performers
✓
Content and buzz built into every experience
✓
Measurable results against your objectives

Brands who celebrate with us

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What Our Clients Say

★★★★★

Wow Kwame, incredible production. Thank you. You were the best. You put 110% into your whole production.

Estee Moscow

★★★★★

I booked Kwame and his team for an event recently and their work ethic is amazing! They were so professional.

Pearl Creative

★★★★★

Kwame and the Events by Knight team have partnered with our company for more than five years.

Stephanie Wood

FAQs

Product Launch FAQs

What does your product launch service include?

Everything from creative concept and venue sourcing to production, staging, guest experience, entertainment, press management and content capture — the whole launch, managed by one team.

How do you make a launch stand out?

We build the launch around a strong creative idea and an immersive guest experience, engineered to create talkability, press interest and shareable content.

Can you manage guest lists and press?

Yes. We handle invitations, RSVPs, VIP and press management and on-the-day guest experience, so your key audiences are looked after end to end.

Do you produce launches for online and hybrid audiences?

Absolutely. We can extend your launch to online and hybrid audiences with broadcast-quality streaming and content designed to travel across social and media.

How far in advance should we plan a launch?

The earlier the better to secure the right venue, guests and press, but we're also known for delivering high-impact launches on tight timelines.

Lets Start Planning

Enquire About Product Launches

Get in touch for a no-obligation conversation about your launch, and we'll show you how we can bring it to life.

Request a Proposal

Tell us a little about your event - we reply within 24 hours.

By submitting you agree to our GDPR and privacy policy. No spam, ever.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.