Experts in Experiential Roadshow Production
In today’s hyper-competitive landscape, reaching your audience where they are—physically—has never been more important. That’s where roadshows come in.
At Events by Knight, we design, produce, and manage brand roadshows that take your story directly to your customers. Whether it's a multi-city tour or a single showcase on wheels, we turn your brand into a mobile experience people remember.
What is a Branded Roadshow?
A roadshow is a touring brand experience. Think: a pop-up activation, mobile showroom, or branded vehicle that stops in high-footfall locations across cities. But when done right, it's more than just a truck with a logo—it’s a live campaign.
Roadshows allow brands to:
* Meet audiences face-to-face
* Create hands-on product interactions
* Build hype regionally and nationally
* Collect real-time feedback and data
Designed for PR Agencies and Brand Campaigns
Our roadshows support:
🚚 Product launches
🚚 Retail activations
🚚 Seasonal campaigns
🚚 Sampling tours
🚚 Corporate outreach
With full creative and production services, Events by Knight can handle everything from vehicle wrapping and interior fit-outs to live entertainment, staffing, permits, and logistics.
Success on the Road
Some examples:
Clinique Live Roadshow –
We brought Clinique’s brand to life with a dynamic live performance tour across the UK. Blending beauty, and theatre, each stop delivered a high-impact showcase that connected with audiences on the ground—and across social media.
Thomas Sabo In-Store Experience –
We transformed retail spaces into immersive brand environments, featuring live DJs, on-site cocktail bar, and a professional pamper team. The result? A luxury shopping experience that kept guests entertained and engaged from entry to purchase.
Mazda at Goodwood Festival of Speed –
At one of the UK’s most prestigious automotive events, we created a captivating pop-up performance on the Mazda stand. The live experience drew massive footfall and positioned the brand at the heart of the festival’s action.
Let’s take your brand on the road.
If you’re a PR agency, brand strategist, or experiential marketing team looking for a bold way to scale engagement—talk to us today.
Email: info@eventsbyknight.co.uk or call +44(0)20 3130 4040