When the Premier League hosted its summer party at Regent's University London, approximately 550 guests came together for an evening of celebration and socialising.
Events by Knight was commissioned to provide a photography experience for the event. Rather than recommending a traditional photographer, enclosed photo booth or magic mirror, creative event producer Kwame Knight suggested an alternative that would feel more interactive, informal and suited to the atmosphere of a large company summer party: the Photo Roamer.
Finding the Right Photography Experience
Photography is a valuable part of any corporate event. It captures the occasion, encourages interaction and gives guests something they can share and enjoy after the party.
However, traditional photography options do not always suit the style or scale of every celebration. A fixed photo booth requires guests to leave the main event and queue at one location. A magic mirror can provide an interactive experience, but it also relies on guests approaching it. A traditional event photographer can capture high-quality images, although the experience may feel more formal and guests usually need to wait until after the event to see the photographs.
For the Premier League's summer party, the photography needed to feel spontaneous, sociable and accessible to a large number of guests.
Why We Recommended the Photo Roamer
With extensive experience producing corporate parties and brand events, Kwame Knight understands that the right entertainment must reflect how guests will use the space.
The Photo Roamer was recommended because it brought the photography directly to the guests. Instead of being positioned in one fixed area, the photographer could move throughout the venue, approaching different groups and capturing moments as the party unfolded. This made it easier to engage guests across the event while maintaining its natural flow.
The format also offered a more relaxed alternative to formal event photography. Guests could take part with colleagues and friends without needing to pose for an official photograph or wait in a queue.
What Is a Photo Roamer?
A Photo Roamer is a mobile and interactive photography experience designed for modern events.
Equipped with portable technology, the photographer moves amongst guests, capturing individual photographs, group shots and spontaneous moments throughout the occasion. Guests can then view and share their images quickly, creating an experience that combines photography with entertainment. It offers several advantages for a large corporate event:
- Photography is brought directly to guests
- There is no fixed booth or designated photography area
- Guests do not have to leave the party or join a long queue
- Images can be viewed and shared quickly
- The experience feels relaxed and interactive
- More areas of the event can be covered
- The photography becomes part of the entertainment
This flexibility made it particularly well suited to a 550-guest summer celebration.
Creating Interaction Across the Event
At a large company party, guests naturally divide into groups and move between different areas of the venue. A fixed entertainment feature may only reach those who happen to pass it.
The roaming format allowed the photography experience to travel around the event, engaging guests wherever they were socialising. This created opportunities for photographs that may not have happened with a traditional booth. Colleagues could be captured naturally in groups, while the interactive approach encouraged more people to participate. Because the experience came to the guests, it complemented the party without interrupting conversations or drawing everyone away from the main event.
A More Informal Alternative to Traditional Event Photography
Corporate photography does not always need to feel staged or formal.
Summer parties are an opportunity for colleagues to relax and connect outside the usual working environment. The photography should reflect that atmosphere. The Photo Roamer encouraged natural interaction while still capturing high-quality images of the celebration. Guests could enjoy the experience in the moment, making it feel like part of the entertainment rather than simply a record of the event.
For organisations looking to create a sociable and people-focused company party, this balance can make a considerable difference to guest engagement.
Instant, Shareable Content
Modern guests expect event experiences to be immediate and easy to share.
The Photo Roamer allowed photographs to be viewed and shared during the party, extending the experience beyond the event itself. Guests could quickly receive their pictures and share them with colleagues, friends or on social media. For corporate clients, this can also help generate authentic content and increase engagement around the event. Branding can be incorporated into the photography experience where required, helping businesses create images that reflect the event or company while still feeling natural and guest-led.
The Result
The Photo Roamer was extremely well received at the Premier League's summer party.
Its mobile format allowed the experience to reach guests across the venue, while its informal and interactive style suited the relaxed atmosphere of the occasion. It provided an engaging alternative to the traditional photo booth, magic mirror and formal event photographer. The positive feedback demonstrated the value of recommending entertainment based on the audience, venue and event objectives rather than simply selecting the most familiar option.
The Value of Creative Event Experience
Successful corporate entertainment is not about adding activities simply to fill a space. Every element should have a purpose and contribute to the overall guest experience.
As an experienced creative event producer, Kwame Knight draws on years of producing corporate celebrations to recommend ideas that are appropriate for the event and likely to engage its audience. For the Premier League summer party, the Photo Roamer was a carefully considered recommendation. It supported the relaxed nature of the celebration, worked effectively for approximately 550 guests and created an experience that was fun, accessible and easy to enjoy.
That knowledge is particularly valuable when choosing between the many entertainment options available for corporate events. The right recommendation can improve guest participation, support the flow of the occasion and help create the atmosphere the client wants to achieve.
Is a Photo Roamer Right for Your Corporate Event?
A Photo Roamer can work particularly well for:
- Corporate summer parties
- Christmas parties
- Awards evenings
- Product launches
- Conferences and networking events
- Employee engagement events
- Brand activations
- Gala dinners
- Private celebrations
- Large-scale company events
It can be booked as a standalone experience or included as part of a wider entertainment and event-production package.
